The first Flagship Store of IWC Schaffhausen was introduced into Hong Kong China recently. It just suggests the great attention that IWC has paid to the markets of Chinese, one of the world largest markets especially when the global are all just struggling out of the financial crisis.

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Several steps into the store, the area of Engineers watch series opens to our sights. Hanging on the wall, there are sports wears, pictures of nature and even a racing bike. And in harmony with the layouts, it is filled up with the sense of adventure and bravery. However, in the rest area, peace and luxury decisively drive away the spirits you just brought from the last area, the soft light and warm atmosphere will rest every customer, leading them into a feast of the world top watches.

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At last, it`s necessary to give some introduction to IWC Schaffhausen which has been our guiding light since 1868. It is focused on people, engineering, technology and their request for perfection by way of pursuing innovative ideas and precision timekeeping. What is the most important, it provides various sections of products, pushing the watch-making history through the ranges: the Da Vinci, the Portuguese, the Pilot’s Watches, the Spitfire and the Aqua timer. And so, IWC Schaffhausen is called signs of the time.

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