Patek Philippe has large number of customers, many of whom are renowned figures, including Queen Victoria, Tchaikovsky and Albert Einstein, and it is the best love of the nobles. Even having a Patek Philippe watch becomes a sign of noble enthusiasts. The elegant art of realm and expensive materials build the enduring brand effects. About two years ago, Patek Philippe once again broke a world auction record of antique watches. A custom watch for an American banker had a bid price of 11 million U.S. dollars. The watch has 24 kinds of features, takes three years to design and five years to finish making it. Eight years of production time, is just a best evidence of Patek Philippe`s strong boutique awareness. And even now, Patek Philippe still maintain the tradition of making one hand-made watch every year, which is passed down from 100 years ago, and it now worth about 5 million dollars.